The Founder Who Became the Bottleneck

You understand the product, codebase, customer conversations, and business context better than anyone else. Because of that knowledge, most technical and product decisions naturally come back to you. The arrangement feels efficient, but the team has started waiting for your approval before moving.

During ILOVEGREENER, I was personally involved across engineering, product thinking, problem-solving, and business activities. Keeping so much context in my own head initially felt like a strength, but it created dependency and made the project more fragile.